Hans Christian Andersen (安徒生) 2005 is a worldwide celebration of the famous Danish writer's bicentenary. Being one of the 35 key markets around the globe, The Ministry of Culture (國家文化部) of China, Soong Ching Ling Foundation (宋慶齡基金會) and the Royal Danish Embassy in Beijing (丹麥駐華大使館) will participate and make the bicentennial one of the largest cultural projects in China.

　　BroadLearning has the honour of being appointed as the official co-organizer for the Hans Christian Andersen 2005 in China, responsible for organizing exhibitions, nationwide competitions and promotion events in Hong Kong, and being the sole agent of product licensing of the cartoon characters of "the Fairytales" of H. C. Andersen.

　　In China, a series of events will be organized throughout the year in 2004 and 2005 in major cities. Major projects include exhibitions, film comic of Andersen's fairy tales publishing, 26 episodes of the TV cartoon series of the fairytales, classical music for Andersen, nationwide writing, drawing and drama competitions for children, classical opera of the fairytales, educational research and so on. The official website of the project can be accessed at the HCA Chinese Portal at http://www.hca2005.cn.

　　Hans Christian Andersen's genius lies in the fact that he has something vital to convey to children and adults alike. His writings contain universal truths about human nature and psychology, crucial to the development of every individual. Through Hans Christian Andersen 2005, everyone can have access to comprehensive knowledge, information and insight into Hans Christian Andersen's works and the man himself, and the celebration offers an opportunity to revitalize our approach in use of his work in education.